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“Our outbound lead acquisition costs were divided by three”

Anne-Laure Versaevel

Digital Marketing Manager

Castalie

Castalie was created in 2012 and offers sustainable alternatives to bottled water and mineral water. The company develops tap water micro-filtering device for cold, hot or tempered water, still or sparkling. Castalie works with various companies, startups or enterprises, and also with hotels and restaurants.

I work closely with the Head of Sales to generate qualified leads for the sales team. My role is to collect and clean our prospect data, segment the database and create sales sequences. The sales only deal with already qualified leads. This way, they can focus on their main job and what they do best : counselling and selling.

We were previously using "old school" sales methods to generate and engage prospects.

We now generate more leads while reducing the acquisition costs

We realized that it was really time consuming, expensive and painful for the sales. The main goal was to automate our lead generation. It's the reason we chose Datananas. It allows us to simplify our process.

We can synchronize our generated leads with our CRM : Salesforce.

81 new leads and 10 more appointments in 4 months

We have been using Datananas for four months and got great results. We already got 81 new leads. They include positive replies from prospects as well as recommandations  from one contact to another.

We already had 10 appointments with highly qualified prospects we might not have been able to reach otherwise.

Apart from the lead generation, Datananas helped with opportunities we previously overlooked or took too long to close.

We were really well taken care off by the team both for setting up the software and syncing it with Salesforce. We received regular advice from our dedicated Customer Success Manager at Datananas who helps us create better sales sequences and exploit our prospects' data. The Customer Success Team is really helpful and available when we need them.

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Average increase in appointments reported
2.3x
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+27%
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