Automate email conversions with other applications
Zapier works according to the "event - action" / "if - then" principle. It is up to each user to define their own automation scenario, called "Zap".
This way, Zapier allows you to synchronize your business tools automatically in order to share updated informations with your marketing stack.
Set triggers based on email reply categories and trigger follow-up actions every time you receive an email from your prospects.
Ex. IF new positive reply is detected THEN create lead in my CRM
Build the more complex sales workflows
Add qualified contacts to your CRM instantly and keep all your data updated at anytime.
Ex. IF contact status is qualified THEN create lead in my CRM AND create an Opportunity in my CRM's pipeline
Automations offered by Zapier are virtually unlimited
They depend only on the desire of software providers to make the various "event" or "action" functions of their software available.