Neoptimal is a digital prospection agency for small and medium B2B companies. They help their customers in their business development using an Inbound Marketing strategy.
Hugo Bernard, co-founder of Neoptimal gives his feedback on Datananas and explains how they are using the software for their customers.
In order to help our customers whom are CEO of small and medium business to kickstart their business, we are leveraging different acquisition channels such as Email Marketing or Inbound Marketing.
Therefore, we need to build qualitative B2B email lists to find new customers. To ensure that we need to target most qualified prospects in order to them in our Marketing Automation softwares.
We were already using social media to find and target prospects using their job title or more precise targeting. Salespeople were doing it themselves and it was taking a lot of time.
Then, we found out about Datananas which allows us to do it in a more indutrial process. It is as good as calling to get the information you need, but now you can create those lists of prospects from social media in an industrial way thanks to Datananas.
Datananas is really easy to use. Indeed, you just need to use the advanced search on LinkedIn, create targeting lists, and you can add prospects to your database directly without doing anything else.
Datananas saves a lot of time, gives you more accurate information of your prospects and allows you to allocate time on more important tasks.
Our goal is to include Datananas in our services packs as a must-have B2B prospecting tool.